F&F: She Only Popped In For
Task: Create a new summer ITVBe ident for their ‘She Only Popped In For…’ campaign platform.
Idea: Inspired by the act of cooling off in summer by sticking your head in the fridge/freezer when it’s hot outside. This insight was then combined with the down-to-earth fashion twist that F&F is known for and She Only Popped In For Frozen Peas was born.
Execution: Concept, storyboarded and directed TVC ad.
I also created the accompanying F&F Summer radio ad that went live across all major radio stations.