I started off my advertising career making a habit of breaking into agencies (legally, of course!) in the hopes of getting a book crit or job. I’ve been described as persistent on more than one occasion.

Now, I’ve had 6+ years experience working as a Creative (both Art Direction and Copywriting) where I’ve channelled that passion into the work I create for fashion, lifestyle, beauty and FMCG brands, delivering anything from TV campaigns to always on social strategies and experiential activations.

Since going freelance at the beginning of 2023, I’ve worked with global agencies on TVC and social campaigns, delivered the biggest influencer campaign at a well-known social agency, created Christmas campaigns for boutique, high end brands and helped rebrand household named brands through art direction and copywriting.

June 2024 — Present Senior Creative at Social Chain (SharkNinja)

April 2024 — June 2024 Lead Creative Copywriter at Spin Brands (Ann Summers)

March 2024 — Present Freelance Creative (working with social agencies, global and boutique fashion, lifestyle and beauty clients)

July 2023 — March 2024 Creative / Copywriter at McCann London (L’Oreal Paris, Beefeater and McArthur Glen)

April 2023 — June 2023 Art Director for Pentland Brands (Speedo)

September 2019 — March 2023 Social Creative / Copywriter at House337 (previously ODD London) M&S, F&F Clothing at Tesco, Jacamo & SimplyBe

September 2018 — August 2019 Junior Experiential Creative / Copywriter at Savvy Marketing (Adidas x END. Clothing, William Hill x Anthony Joshua)

Let’s chat! hey@charlotte-bailey.co.uk

Awards:

Draper’s ‘Best Marketing Campaign >100m turnover company’ for M&S’ It Starts With a BraFit