M&S A/W 2022

Task: Create social content that increases their style perceptions and value offering (to go live alongside their TV and stills campaign).

Idea: As their clothes are generally at a higher price point compared to other retailers on the high street, I created concepts that showed the longevity and versatility of their key items to increase perceived value through various ways to wear the items across the season.

Execution: I concepted, art directed on shoot, created accompanying copy and managed all pre and post production tasks. M&S later shared with us that this was their highest performing social content they’d ever had on their Instagram account.