F&F Social

I worked as the lead creative on F&F’s social account for 2 years, with daily roles including strategy, ideation, copywriting, project managing, filming, art direction and all pre and post production. Over the years I built a strong relationship with the client and saw the account double in size from when I started - from 250,000 to 500,000 followers.

I was responsible for all creative outputs, including the organic content in-feed and stories, POS imagery, planning activations across the seasons, as well as proactively presenting ideas on building their brand, establishing value and sustainability toolkits, proposing collaborations with celebrities or influencers and any experiential outputs.

https://www.instagram.com/fandfclothing/

Some art direction examples below of my last few content campaigns with F&F.