Amazon: Destination Denim

Completed whilst working freelance at Amplify London

Task: Show Amazon as the place to shop denim.

Idea: Launch their first ever experiential event, Destination Denim, to help the public find their perfect pair of jeans.

Execution: Hosted over 4 days in Berlin, it was comprise of on and offline events, innovation workshops, pop-ups from fashion and lifestyle brands and performances from the likes of Jorja Smith, Anne Marie and Liam Payne.

My role was to create all of the copywriting for the event, including way finding, invites and posters, as well as working with the team to create concepts for the “Culture Of Denim” installation wall to educate people about the rich heritage that denim has within pop culture.