Premium skincare brand The Light Salon tasked me with creating a Christmas campaign to show their masks, and accompanying skincare products, as the ultimate gifts for the season.
My delivery included: Strategy, overarching idea, art direction, copywriting, content themes, photographers and set designer proposals.
Collaborating with Marketing Manager Joanne Kearnes and Founder Hannah Measures
GIVE CHRISTMAS A BOOST
Christmas is a period of time where, as people’s energy starts to run low, they begin to look forwarded to the festive break.
Create a positive and uplifting campaign that uses the word ‘BOOST’ from the product to describe the benefit of using the product on mood, complexion, skin and energy.
Copy Framework
Main line: Boost Your Christmas
Sub lines: Boost Your Gifting / Boost Your Skin / Boost Your Glow
Art Direction Moodboard
In keeping with TLS’s signature warm style, I looked into ways of playing with light through refractions and spotlights, as well as using the reflection of the lights within the product to create an ambience. I also wanted to explore how ‘BOOST’ could translate into movement within still life product shots.
The 12 Days
OF BOOST
CONTENT SERIES
Partner up with our network of experts to create a 12 day takeover on our socials, focusing on the different ways to give your Christmas a boost for mind, body and skin.
We briefed each partner to capture content in their own style and depending on the subject - either talking to camera, demonstrating the product on a model, use of a VO or carousel of images.
