A Match For Life.
As the UK’s #1 foundation, L’Oreal Paris’ True Match is one of the most duped formulas in the market.
We wanted to reignite the public’s love for the OG formula by showing that, thanks to their extensive shade range and technology, 99.5% of people can find A Match For Life that’s a timeless companion for every moment for (almost!) everyone.
Working as the Senior Copywriter alongside Senior Art Directors, we crafted a campaign that pushed L’Oreal Paris’ tone of voice forward for their cosmetic branch into new territory for the UK market, leading the way for the global campaign launch next year.
My role included: Initial concepting, copywriting, all pre production and post production tasks up to and including the final edit.
Manifesto
Life shouldn’t be spent checking your makeup
Worrying about cakey, flakey foundation
Spending hours searching for the perfect match
Finding a shade that’s close but not close enough
Feeling deflated, dehydrated
Like you don’t fit in your own skin
The truth is, you want a match that stays true to you
That defies expectations, just like you
For whatever you want to do
That’s lightweight and hydrating
For the rushed mornings when getting the kids ready for school
Or the days you don’t want to wear anything at all
That can take you from glowing to glam
Whatever your skin, or the occasion, demands
When you’re looking for a match - at any age
That fuses seamlessly with your life
For every season, every hue of you
That can cover a little, or cover it all
That’s forever - the one you’ve been waiting for
True Match. A Match For Life.
Because You’re Worth It.
ECD: Rob Brown
Creatives: Charlotte Bailey, Beth Heaton, Sarah Shiplee
Accounts: Alison Webber, Charlotte Webb, Lily Goulding
Producer, Post & Sound Editor’s at Craft
Director Duo: Goshdamn
Photographer: Nadia Ryder