William Hill x Anthony Joshua’s ‘The Box’

To celebrate the launch of the William Hill x Anthony Joshua partnership, I created ‘The Box’ - an experiential activation at Alexandra Palace exclusively for the Worlds Darts Championship to give the public an insight into the collaboration but also build anticipation for Joshua’s upcoming matches.

The World Darts Championship at Ally Pally is a very high energy occasion (to say the least!) so we needed to create a space that channelled this energy into fun interactive VR games that encouraged competition between the public in order to make it as shareable as possible.

I concepted, art directed, briefed in the design of The Box, set up the experiential activations at Ally Pally and captured content at the event.